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Le parfum est mort, vive le parfum
Etat Libre d'Orange, luxury fragrances
Posted in Beauty on Thursday, August 9, 2007
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“Le parfum est mort, vive le parfum..." Although the founder of Etat Libre d'Orange, Etienne de Swardt, would reject the term “niche” as applied to his line, given its contrived connotations, he would no doubt agree that his fragrances combine irreverence, avant-garde concepts and original juxtapositions.
He calls his line “a homage to olfactory freedom,” whether this freedom refers to the creative freedom of perfumers or the avant-garde blends that would not find a stronghold in the mainstream market.
The name Etat Libre d'Orange is a reference to a former independent republic located in contemporary South Africa, where de Swardt was born.
It is difficult to characterize the line of more than dozen fragrances created by different perfumers with one word; however, “intriguing” is perhaps most fitting. Admittedly, not every single idea is completely fleshed out, not every formula is memorable. Some fragrances possess the same affected self-consciousness that can plague la nouvelle cuisine—imagine the "oysters served with raspberry jam" effect.
Others are the abstract, minimalist creations that are as ubiquitous in the small artisanal lines as the black stiletto heels on women in Manhattan.
However, when Etat Libre d'Orange fragrances succeed in creating specific moods, they are difficult to forget. By way of example, Sécrétions Magnifiques is such an erotic cocktail that one needs a cigarette after smelling it. Putain des Palaces beautifully evokes the scent of powder on hot skin. Nombril Immense is a beautiful, effervescent patchouli. In other words, vive le parfum!
Via Bois de Jasmin
Other information on the Etat Libre d'Orange fragrances can be found on the Etat Libre d'Orange website. The line is available at the Paris 3me boutique, has made its debut at New York's Henri Bendel in 2007, and will also be available at MADISON, Romania's first luxury fragrance boutique.
For more information, please contact: info@madisonperfumery.com
He calls his line “a homage to olfactory freedom,” whether this freedom refers to the creative freedom of perfumers or the avant-garde blends that would not find a stronghold in the mainstream market.
The name Etat Libre d'Orange is a reference to a former independent republic located in contemporary South Africa, where de Swardt was born.
It is difficult to characterize the line of more than dozen fragrances created by different perfumers with one word; however, “intriguing” is perhaps most fitting. Admittedly, not every single idea is completely fleshed out, not every formula is memorable. Some fragrances possess the same affected self-consciousness that can plague la nouvelle cuisine—imagine the "oysters served with raspberry jam" effect.
Others are the abstract, minimalist creations that are as ubiquitous in the small artisanal lines as the black stiletto heels on women in Manhattan.
However, when Etat Libre d'Orange fragrances succeed in creating specific moods, they are difficult to forget. By way of example, Sécrétions Magnifiques is such an erotic cocktail that one needs a cigarette after smelling it. Putain des Palaces beautifully evokes the scent of powder on hot skin. Nombril Immense is a beautiful, effervescent patchouli. In other words, vive le parfum!
Via Bois de Jasmin
Other information on the Etat Libre d'Orange fragrances can be found on the Etat Libre d'Orange website. The line is available at the Paris 3me boutique, has made its debut at New York's Henri Bendel in 2007, and will also be available at MADISON, Romania's first luxury fragrance boutique.
For more information, please contact: info@madisonperfumery.com
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