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MM

DaimlerChrysler, Maybach

Posted in Services on Friday, March 18, 2005

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What do you do when you’ve got the world’s first Mercedes sitting on your family tree?
When you can build engines that put a ship and a zeppelin into motion?
And when you can add immortality to your inventions by making them unique through performance, quality, luxury, custom design exclusivity, and through building it with the refined taste and particularity of your most special elite clientele?

Easy. You simply arm yourself with over a century and a half of tradition, you revitalize a genius ("Maybach", as in the father, Wilhelm, and the son, Karl), and you get under a powerful umbrella called DaimlerChrysler. You then launch the automobile using the most hoopla and a huge marketing vision, by placing the model at the Geneva Auto Show, in an encased glass compartment where neither the public nor the media can breathe the air around the jewel.
It does sound like German perfection, doesn’t it? It actually gains potential for arrogance, when you consider a certain statement made by Maybach, the father: “I have no intention of building a Volkswagen which ordinary people can afford”.
We still have the seriously rich and famous who, spoiled by 2.2 million design possibilities, could decorate any autobahn with the “MM” (Maybach Manufaktur) rounded triangle emblem, with the price tag of a minimum $357,000.


PS-An amusing statistic shows us a comparison based on a "Price per Pound" analysis. Here are the results:

Maybach: $58,030/lb
Heroine(West/SE Asia origin): $35,000/lb
BMW Mini Cooper: $706/lb


For technical details, information and visual pleasure,click here



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